Alla ricerca del “vero uomo”: declinazioni della mascolinità di Narendra Modi
Abstract
This article deals with some issues regarding masculinity in contemporary India, focusing on popular culture, the clothing semiotics, and the media discourse on masculinity, referred to Prime Minister Narendra Modi, leader of the Hindu nationalist party Bharatiya Janata Party (BJP). Modi has manipulated many figures from the nationalist past in order to build an image of himself as “the real man,” reaffirming the mandate of masculinity in order to lead the nation into the new millennium.
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