The role of place attachment in defining a relationship between green awareness and conservation commitment and environmental responsible behavior of university students in India

Abstract

This study focuses particularly on Indian university students and tries to explore the role of place attachment in defining the relationship between Green Awareness, Conservation Commitment, and Environmental Responsible Behavior. The data was collected from the top ten awarded universities in the field of following green and sustainable practices by the government of India. A total of 352 valid questionnaires were obtained and further analyzed. The results offer an insight into how green awareness among students can positively influence their conservation commitment, leading to adopting environmental responsible behaviour, while place attachment moderates the overall relationship.